Since its establishment in 2007, La Diosa, a chic jewellery business based in London, has racked up quite a reputation in the world of fashion. La Diosa is now worn by the likes of Sarah Brown, wife of former British Prime Minister Gordon Brown, Leona Lewis, Baroness Amos, Kelly Rowland, Kim Cattrall from Sex and the City and other celebrities. Here, Simon Haile speaks to the brains of the outfit – Natasha Faith and Semhal Zemikael. The two girls travelled around the world in search of inspiration for their business and found it in the Mayan ruins of Mexico and thereafter, La Diosa was born.
SH: So how about your background – school, upbringing
Natasha Faith: I was born in Uganda and came to London at the age of three after my father, John Muwanga, passed away. My father was a well known up and coming fashion designer in Kampala and I would say that I gained much of my innate creativity from him.
I grew up in East London with my wonderful mother Edith, who has always made me feel grounded and independent. Growing up within humble settings can almost make you feel that you deserve to become a product of your environment. I made a choice. I wanted to be successful.
Semhal Zemikael: I was born and raised in East London. My parents, who are still married, met whilst studying in London in the 70s. My father is from Eritrea and my mother from Ethiopia. I have an older brother and we are a close family.
Despite the conflict between these two countries I love the true beauty of them both. The generosity that is found in these people is very humbling. My parents have worked hard all their lives and have instilled in me the importance of a strong family, gaining respect and achieving your dream. My mother run a business in Ethiopia at the age of 18 and her determination and work ethic is very inspiring to me.
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